WCG Scotch whisky bottle with heraldic crest in a barrel warehouse

Whiskey Cask Group · Brand Creation

Some whiskies are collected.
Others are commissioned.

WCG guides you from concept to finished bottle — spirit selection, brand identity, packaging, compliance and export, all under one roof.

Your Journey — From Concept to Delivery

01

Discovery

Schedule a session to define goals, audience and occasion.

02

Spirit Supply

We source and select the right cask spirit for your project.

03

Branding & Design

Award-winning creative team craft your full brand identity.

04

Premium Glassware

Choose from classic silhouettes to bespoke crystal decanters.

05

Sign Off

Review and approve every detail before production begins.

06

Export & Delivery

Logistics managed from Scotland to your destination.

The Tailored Experience

“The strongest new whisky brands begin with a defined audience, a credible route to market, and a reason for customers to choose the product.”

WCG works with distributors, hotel groups, retailers and entrepreneurs who already understand their local market. We build the Scotch whisky proposition around that commercial opportunity.

Our Bottling Packages

Options for Every Ambition

WCG upright branded cask — Select tier
Select

2 months · From £19.50 per bottle

Select

A streamlined route to a finished bottle.

The ideal option for those who want a high-quality custom bottling with minimal complexity. One bottle, one label format, fully managed from cask to delivery.

  • 1 bottle choice, 1 cork, 1 capsule
  • Glossy label stock — full paper stock range available
  • Project management, cask regauge and movement
  • Taxes and delivery additional
Enquire About Select
WCG branded cask head detail — Hallmark tier
Hallmark

3 months · From £32.50 per bottle

Hallmark

Elevated design detail with greater flexibility.

For those who require a visually distinctive product that complements and elevates the whisky inside. Custom labels, foiling and a wider choice of materials make every bottle stand out.

  • 3 bottle choices, 3 corks, 3 capsules
  • Custom labels with foiling — 43 paper stocks
  • Project management, cask regauge and movement
  • Taxes and delivery additional
Enquire About Hallmark
WCG branded cask portfolio shot — Portfolio tier
Portfolio

6 months · From £57.50 per bottle

Portfolio

Refined presentation for older and rarer whiskies.

The natural choice when high-quality spirit deserves equally high-quality design and materials. Bespoke finishes, screen printing and the full range of presentation options are available.

  • 7 bottle choices, 5 corks, 5 capsules
  • Custom label, screen printing, bespoke finishes
  • Project management, cask regauge and movement
  • Taxes and delivery additional
Enquire About Portfolio

Presentation & Packaging

Every Detail, Considered

Label Finishes

Label Finishes

Hot foil, deep-dyed or textured paper stocks. Embossing, die-cuts, raised UV and phosphorescent varnishes.

Glass & Stoppers

Glass & Stoppers

Classic silhouettes through to bespoke crystal decanters. Engraved wooden corks, solid brass closures or fully bespoke crafted stoppers.

Rigid Box Packaging

Rigid Box Packaging

Magnetic closures, ribbon tabs, booklet slots. Foiled and textured wraps for a memorable unboxing experience.

Bespoke Wooden Cases

Bespoke Wooden Cases

Handmade to exact specification. Custom wood types, internal finishes, engraving and design — no limits.

Rows of maturing Scotch whisky casks stacked in a dunnage warehouse

The Bespoke Commission

When only the finest will suffice, every detail is yours to define.

For projects requiring custom glassware, handmade boxes, bespoke engravings and exotic materials — our team in Edinburgh builds something entirely your own. Comprehensive branding services are also available, extending far beyond the packaging to craft a distinctive and compelling market story.

Begin Your Commission

Brand Ownership

Choose the Right Structure for Your Market

Each project is different. WCG offers several commercial models to match your goals, risk appetite and existing distribution capability.

01

Distributor-Owned Brand

You own the IP — WCG provides liquid, production and brand-development services end to end.

02

Market-Exclusive WCG Brand

WCG retains ownership and grants exclusive territorial rights subject to agreed performance targets.

03

Hotel or Resort House Whisky

A private-label Scotch created specifically for a property, group or exclusive guest experience.

04

Retail Exclusive

A named expression created for a specific account, chain or platform with agreed volume and listing terms.

05

Joint Venture Brand

A co-owned commercial brand where both parties contribute capability and share commercial interest.

06

Premium Gifting Edition

A limited or commemorative expression designed for business gifting, client recognition or VIP presentation.

What We Need From You

Start With a Discovery Call

  • Target country and customer profile
  • Existing route to market
  • Desired retail and wholesale price point
  • Expected first-year volume
  • Brand ownership preference
  • Launch timing and market readiness
  • Marketing capability and budget
  • Required exclusivity and territory

The Outcome

A commercially coherent Scotch whisky brand with authentic liquid, compliant packaging and a defined path to market.

Not merely a logo placed on a standard bottle — a brand built around a real commercial opportunity in your specific market.