Distribute — International
Exceptional Scotch Whisky
for International Markets.
WCG works with licensed distributors and commercial partners to develop and introduce premium Scotch whisky into selected markets.
You Know the Market. We Know the Whisky.
“Many established distribution businesses already serve hotels, restaurants, resorts, retailers and private clubs but do not own a differentiated Scotch whisky brand. WCG enables those partners to add a product created around their market.”
Who We Work With
Established Routes to Market
- Licensed alcohol importers and distributors
- Hotel and hospitality supply companies
- Specialist spirits retailers
- Travel-retail and duty-free partners
- Restaurant and bar groups
- Private members' club networks
- Premium gifting and luxury-product distributors
Represent a WCG Brand
Represent an existing WCG brand in an agreed territory with defined rights and performance obligations.
Market-Exclusive WCG Brand
Commission a market-exclusive WCG brand built around your territory, channel and customer base.
Distributor-Owned Brand
Develop a Scotch whisky brand you own outright, with WCG providing liquid and production services.
Joint-Venture Brand
A co-owned commercial brand where both parties contribute capability and share commercial interest.
Hospitality or Retail Exclusivity
Secure exclusivity for a defined product within a specific hospitality or retail channel.
A Balanced Partnership
Shared Commercial Commitment
What WCG Supports
- Product and portfolio strategy
- Whisky selection and production planning
- Brand creation and packaging
- Pricing and margin architecture
- Market presentation and sales assets
- Product training and launch support
- Future expressions and limited editions
What the Partner Provides
- Relevant licences and import capability
- Local market knowledge
- Established customer relationships
- Forecasts and minimum-order commitment
- Warehousing and local fulfilment
- Sales team and account management
- Agreed marketing investment
Territory Discipline
Exclusivity should be tied to defined countries, channels, minimum volumes, payment performance, launch deadlines and brand standards. WCG avoids granting broad perpetual rights before a partner demonstrates execution.
Specialist Channels
Tailored Propositions by Channel
Hotels & Hospitality
A Scotch Whisky Created for Your Guests
Exclusive whisky brands and editions for hotels, resorts, golf destinations, restaurants and private members' clubs.
Explore HospitalityMarket-Exclusive Brands
A Scotch Whisky Brand Built for Your Market
Create a differentiated brand with protected commercial rights for a defined country, region or distribution channel.
Explore Exclusive BrandsOpen a Market Discussion
Tell WCG about your territory, licences and commercial ambitions.