Distribute — Hotels & Hospitality
A Scotch Whisky
Created for Your Guests.
Exclusive whisky brands and editions for hotels, resorts, golf destinations, restaurants and private members' clubs.
Turn Supply into Brand Ownership
“A hospitality distributor may already supply hundreds of venues with wines and spirits. WCG can help that partner move from distributing other companies' products to owning or exclusively representing a Scotch whisky built around its network.”
Hospitality Opportunities
Built Around the Guest and Venue
The whisky, bottle, story and price must fit the setting. WCG develops the product ladder around the actual channel — from high-volume signature pours to numbered resort editions.
Hotel House Whisky
A signature whisky unique to the property and presented as part of the guest experience.
Resort-Exclusive Single Malt or Blend
A named expression available only at the resort — driving scarcity and desirability.
Golf Destination Collection
A curated whisky selection aligned with a renowned golf course or club brand.
Private Members' Club Bottling
An exclusive whisky for club members and guests, reinforcing exclusivity and prestige.
Signature Bar Pour
A high-volume house pour designed around the economics of consistent service.
VIP Guest and Suite Gift
A premium gift bottle created for suite arrivals, loyalty rewards or special occasions.
Property-Opening Edition
A commemorative bottling that marks the launch of a new property or major renovation.
Event and Conference Whisky
A branded whisky edition created for a significant conference, summit or event.
Duty-Free or Travel-Exclusive Product
A product designed specifically for travel-retail channels and departures.
Commercial Models
Choose the Right Structure
Hotel-Owned Private Label
The property owns the brand. WCG provides liquid, production and brand-development services.
Distributor-Owned Hospitality Brand
The hospitality distributor owns a brand built around its venue network.
WCG Brand with Territory Exclusivity
WCG retains brand ownership and grants the partner exclusive hospitality-channel rights.
Co-Branded Limited Edition
A named collaboration product carrying both the venue and WCG identities.
Seasonal or Annual Release Programme
A recurring release programme creating anticipated annual editions for the property or network.
Build the Product for the Channel
What We Need to Understand
- Number and type of venues served
- Expected annual bottle volume
- Target on-trade and retail price
- By-the-glass versus bottle sales
- Gift, minibar, bar or retail use
- Required market exclusivity
- Local labelling and import requirements
Discuss Your Hospitality Network
A product that fits the channel, the guest and the price
Share your hospitality network, venues and objectives with WCG to explore what a branded whisky proposition could look like for your business.
Discuss Your Network